Managing customer relationships effectively is crucial for a thriving business. Understanding and satisfying customer needs are the foundation for success and competitiveness. But how can this be ...

The success of a business is directly related to customer satisfaction, so prioritizing customers and building sustainable ...

Lightfield, a new AI-powered CRM from the creators of Tome, launches to challenge Salesforce and HubSpot by eliminating ...

Customers today yearn for an authentic human connection with the brands they patronize, yet many companies still rely on mass marketing tactics and transaction-based engagement models that treat ...

Should you focus on taking care of the customers that you currently have, or place an emphasis on winning new business and new opportunities? The answer is yes – both. But now comes the hard part, ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Collin Cohen It isn’t ...

Powersports industry veteran Melissa Coffey offers dealers tips on how to strengthen customer relationships, clean up ...

Ideally, many customers (67%) would like to receive personalized deals or offers when shopping in-store or online based on ...

A strong relationship with your customers is the basis of any business that is successful. The loyalty programs, if carefully designed and implemented can be powerful tools to strengthen these ...

Opinions expressed by Entrepreneur contributors are their own. The recent surge in digital behaviors has raised the bar in customer expectations. According to a 2021 McKinsey report, 75% of consumers ...

A decade ago, keeping customers meant locking them in. In 2025, it means giving them every reason to want to stay.

Are you looking for programs that can consistently provide you with a return on investment of 100 percent or more? If so, talk to your (wait for it)…marketing department about customer relationship ...