Ever wonder how firms divide up their customers? Well this method focuses on the profitability of a customer group and the loyalty of a customer group. Customer Relationship Groups: Butterflies, ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. AI-powered customer relationship management systems (CRMs) are creating a transformative ...

The traditional sales and marketing funnel assumes a linear progression from awareness to purchase to retention, but modern customer journeys are anything but linear. Today’s buyers interact with ...