Three bank trade groups are taking aim at the Consumer Financial Protection Bureau's recent request for information related to customer service at large banks and credit unions. In a joint letter to ...

Several theories of relationship marketing propose that customers vary in their relationships with a firm on a continuum from transactional to highly relational bonds. Few empirical studies have ...

NEW YORK--(BUSINESS WIRE)--Zeta Global (NYSE: ZETA), the AI-powered marketing cloud, today announced that Pamela Lord has been appointed as its President of Customer Relationship Management (CRM).

Ever wonder how firms divide up their customers? Well this method focuses on the profitability of a customer group and the loyalty of a customer group. Customer Relationship Groups: Butterflies, ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. AI-powered customer relationship management systems (CRMs) are creating a transformative ...

ServiceNow service management capabilities to be extended to all BT Group units ServiceNow Service Bridge to connect BT Group with their enterprise customers for seamless automation BT Group to pilot ...