Google’s AI bidding can scale spend while eroding efficiency. Learn where to intervene to protect PPC performance.

Valve revealed its next batch of at-home hardware on Wednesday, including a new take on the Steam Machine, a gaming PC that's intended to be used like a console. Also revealed were the Steam Frame, ...

Steam Machines are back for the first time since Valve teamed up with manufacturers like Alienware and Lenovo back in the 2010s. But while those original console-PC hybrids failed because of a lack of ...

Modern enterprises depend on reliable, fast connectivity to deliver a consistent customer experience. It can make the difference to efficient operations, favorable customer interactions and sustained ...

In today’s competitive market, companies must rethink how they connect with customers. Market segmentation—the practice of dividing a broad market into subgroups based onshared characteristics—has ...

A mall customer segmentation machine learning model categorizes customers based on their behaviors and preferences, enabling businesses to tailor marketing strategies and optimize operations for ...

Abstract: In recent years, consumer behaviour has undergone a rapid transformation as a result of the changing times. Consumer beliefs and choices are subject to shift as a result of the passage of ...

BURBANK, Ill. (WLS) -- A suburban McDonalds is honoring the memory of a regular customer who recently passed away. The restaurant in Burbank hosted a special ceremony for the man known as "Gene Gene ...

Abstract: Customers are the foundation of any business and its most important asset. Consumers are vital for several reasons, including generating revenue, influencing corporate choices, creating new ...

AI spotlights pain points. AI-powered customer analysis uncovers hidden frustrations and helps brands refine messaging, improve CX and reduce churn. Smarter segmentation wins. AI-driven customer ...