Businesses today frequently turn to customer surveys to gauge customer satisfaction, gather feedback and obtain data-driven insights. However, an over-reliance on these tools often leads to survey ...

A customer survey starts with the development of a questionnaire. Marketing research professionals will usually get input from other functional areas of the company, like brand and advertising, so ...

To use your CX program as a customer engagement tool, each survey goal and each survey item should answer the question: What am I really asking? While a customer will never see this question, they ...

I recently had an outstanding experience at a diner—the food, atmosphere, presentation and service were terrific. I was extremely satisfied with the experience, yet I won’t return. Why? Because I ...

Surveys can benefit your company, your current customers, your potential customers, and the industry as a whole through usable information that might otherwise be lost. Among the many techniques ...

The art of implementing customer surveys takes time to perfect. Not only do you have to motivate your audience to take the survey in the first place, but once the results are in, it’s your job to ...

Customer satisfaction surveys are used by small business owners to gauge how the company is perceived by the patrons they service. Organizing a survey is the first step in assessing customer reaction ...

In an effort to tighten its focus on customer service, Kenworth Truck Co. is offering recent truck purchasers two owner surveys on the Internet In an effort to tighten its focus on customer service, ...

Forbes contributors publish independent expert analyses and insights. I write about modern marketing, creative ideas and evolving careers. After a recent United flight, I received an email to ...

AMES, IA – Customer satisfaction surveys are ubiquitous. They blip into our daily lives after dental appointments, haircuts and calls with IT. For businesses, these short questionnaires are intended ...

The 2025 American Customer Satisfaction Index study found rising customer satisfaction with USDA, State, SBA and other ...

SamTrans received a 4.15 out of 5 on its satisfaction survey, with nearly half of riders saying their experience has improved ...