Quarterly results from Alphabet googl and Facebook fb provided fresh evidence this week that the digital advertising market is effectively a duopoly, a dynamic with deep implications for two of ...

For instance, a campaign by a tech company targeting gamers was able to generate substantial engagement by participating in relevant subreddits. This not only increased brand visibility but also ...

What happened to digital ad stocks? These were once a group of the market’s highest flyers, as a mass exodus of advertising dollars from traditional channels to digital channels caused digital ...

APAC is on a strong growth trajectory in digital advertising, with India playing a pivotal role in driving this expansion, according to a new report by Bain & Company. As global digital ad spending is ...

Reviews and recommendations are unbiased and products are independently selected. Postmedia may earn an affiliate commission from purchases made through links on this page. We’ve seen the trend that ...

Global ad fraud losses set to double to $172 billion by 2028, while India loses nearly Rs 4,900 crore annually to fake clicks ...

If you’re a small business owner, you know your company is more than a job − it's your identity. I’ve spent 35 years working with small businesses across Tennessee to develop logos and authentic brand ...