We caught up with marketers and those who care about marketing to discuss the most overused words and phrases of 2020. COVID-19 left all of us in new territory. At work. At home. In our personal lives ...

Brearton's article, "Marketing in a Time of Crisis" was the most read article on CMSWire in 2020 and for good reason. Learn more about Anita in this profile. Timing is everything with a marketing ...

WEST LAFAYETTE, Ind. — Purdue University is teaming with Simplilearn, an international online training company, to offer a new Post Graduate Program in Digital Marketing. The online program offers ...

As expected, the pandemic brought an increase in law firms' use of and reliance on digital marketing and social media, and they are getting better at it. Law firms leaned in hard on webinars, paid ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. While 2020 brought about incredible challenges, it also unlocked new opportunities to ...

The business of marketing content moved away from traditional pillars like billboards and 30-second spots long ago. Digital platforms are now taking an increasing portion of budgets in order to spread ...

There was a 19% drop in M&A transactions worldwide in 2020 in marketing, digital media, traditional media and martech, according to advisory firm Ciesco. The firm reported 1,091 M&A transactions in ...

Inside the George H. Brimhall Building on BYU's campus is a lab that sees 30 students every week. They come on their own time and receive no pay, but they do digital marketing work with organizations ...

I was looking at my introduction for the 2019’s marketing tech in review article, thinking about what has changed. Has the martech stack improved? Are companies getting better at implementing the ...

Google’s push to phase out third party tracking cookies — aka its ‘Privacy Sandbox’ initiative — is facing a competition challenge in Europe. A coalition of ...

After a year like no other, marketing executives are analysing the learnings for the future. The fashion sector has embraced digital and moved ever-closer to the consumer – with benefits that will ...