The Advertising Standards Authority (ASA) found that ScotRail Ltd, Greater Anglia Ltd and My Train Ticket Ltd were misleading ...

You’re spending time and money crafting marketing messages, but if you’re like most business owners, a large portion of them ...

Eric Goodstadt, CEO of UpSwell Marketing, has seen this pattern repeatedly across the thousands of local businesses his team ...

Most people, probably you included, think direct mail is dead. A fossil from a bygone marketing era, buried under an avalanche of email, social media ads, and SEO. They’re wrong. Direct mail isn’t ...

Direct mail marketing can connect agents with customers through tangible items like letters, flyers and branded gifts to boost engagement and ROI. NEW YORK — Direct mail marketing services are a ...

Real estate mailers aren’t dead — far from it. With so many agents focused on digital marketing, mailers can help you stand out from the crowd to attract new leads, increase brand awareness, generate ...

In 1928 a big, genial, moonfaced, pug-nosed, tireless ball-of-fire named Lou Russell Maxon, just turned 28, set up his own advertising agency (Maxon, Inc.) in Detroit. One by one, Adman Maxon bagged ...

The steady decline in mail volume over the past 15 years has recently kicked into high gear, potentially foreshadowing major financial problems for the U.S. Postal Service (USPS) and the demise of a ...

In an age of telehealth appointments and full digital inboxes, an old-school marketing tactic is making a surprising impact in the healthcare marketing industry: direct mail. According to recent ...

Lob’s latest report reveals how physical mail is outperforming digital with younger consumers and what it means for modern marketers. The national study based on responses from 2,000 U.S. adults ...

GREENSBORO, N.C. — Have you gone through that stack of mail on your kitchen table yet? You might find a survey that offers a Walmart Gift Card. One of your NC neighbors got it in the mail recently and ...

Look around. Smartphones are practically an extension of our hands. We’re bombarded by thousands of digital messages daily, and cutting through the noise has never been more challenging. Yet despite ...