The days of mail-only campaigns are over. We live in a very digital world, so mail campaigns today need to integrate ...

Mailers can easily be confused by the different move update options. Since move update is required by the USPS on presorted First-Class and Marketing Mail within 95 days before a mailing, it must be ...

Marketers are under more pressure than ever from all directions to make their campaigns deliver. And decision makers are examining every channel for its worth. Social media, email, offline channels ...

CPA financial advisers who market their services have had to find new ways to target clients ever since the national telemarketer “do not call” list took effect in 2003. Direct mail offers them one ...

Direct mail marketing is a proven method to help gain customers at quick-service restaurants. It provides a tangible method for reaching both loyal customers and potential diners. Internet data ...

The marketing efforts responsible for acquiring the least merchant accounts are telemarketing at 6%, cold calling at 4% and direct-mail campaigns at 1%, according to a recent Aite report. Aite ...

President at Thought Transformation, working with companies to align sales with tactical marketing for repeatable revenue. Todd and Charlene sat in their company conference room at opposite ends of a ...