Rural Kenya has overtaken major cities as the country's e-commerce growth engine, now accounting for 60 percent of all Jumia orders, a new report shows, signalling a major shift in consumer behaviour ...

CAROL SURUKI-CARMANY Principal Baker Tilly US Carol Suruki-Carmany has practiced public accounting since 1991. Foremerly ...

MANILA, Philippines — The Philippines is emerging as one of the world’s fastest-growing e-commerce markets, helping drive ...

NielsenIQ (NIQ) (NYSE: NIQ), a leader in consumer intelligence, announced the launch of its enhanced FMCG E-commerce ...

A PwC survey showed that U.S. consumers plan to spend 5% less on seasonal spending compared to 2024, the biggest drop in five ...

Jumia Kenya has grown its network to more than 300 pickup stations, serving over 100 towns across all 47 counties. As a ...

By giving these businesses access to digital tools, training, and national supply chains, e-commerce platforms can transform ...

Advertisers are embracing the cultural momentum in women's cricket as a signal of long-term value with more ...

Fintech, e-commerce, and healthtech are driving Africa’s tech boom, with over $3 billion in startup funding in 2024, each sector ...