"If you leave AI to its own devices, your work won't be exceptional" EA reportedly tells devs, despite a massive AI push following its $55 billion Saudi Arabian buyout

"Use AI to extend your ambition. If you leave AI to its own devices, your work won't be exceptional," says one of the slides.

The Game Awards reveals 2025 nominees for best sports game

EA Sports FC 26, F1 25, Mario Kart World, Rematch and Sonic Racing: CrossWorlds are all up for the title of Best ...
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How to Watch Peacock's Madden NFL Cast of Bengals vs. Ravens on Thanksgiving (DETAILS)

NBC Sports and EA Sports are teaming up for a fun alternate take on NFL coverage… because game recognizes game.

100 Tennessee vs. Vanderbilt simulations predict even yards, slim edge

We're back to see EA Sports College Football 26's game prediction for Tennessee football vs. Vanderbilt at Neyland Stadium on ...

Smart balls, sensor-laden shirts, and the quest for granular sports data

DM: It depends on your vision. For us, having a smart ball in every game isn’t just about making players better. Once the ball is in the game, you can do performance analysis, officiating, fan ...