The days of mail-only campaigns are over. We live in a very digital world, so mail campaigns today need to integrate ...

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Research shows marketers are throwing away $1 for every $4 they spend. Here are 4 tips I've used to optimize every marketing ...

Dana Industries’ in-store testing shows that well-designed shelf talkers can increase sales by 5–6% and improve product ...

Corporate headquarters receive comprehensive business intelligence to measure engagement and performance. Connects OTP and corporate marketing tech stacks through APIs to reduce manual steps, create ...

Effective email marketing demands more than generic messages, as demonstrated by experts who consistently achieve higher ...

Email-based Cyberattacks continue to escalate — accounting for one of the Top 10 complaints, according to the most recent FBI ...