Eminem Takes Legal Action Against Australian Beach Brand Swim Shady Due to 'Likelihood of Confusion'

The rapper filed a petition to cancel Swim Shady's trademark after the United States Patent and Trademark Office (USPTO) ...
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Eminem sues beach brand ‘Swim Shady’ to stop fans thinking he sells umbrellas and towels

Eminem is taking a beach brand to court, arguing ‘Swim Shady’ will make people think he’s suddenly pivoted to selling umbrellas.