To effectively evaluate public relations programs, PR professionals and company management should agree on PR goals. Those who work in PR typically have backgrounds steeped in writing, while ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Although still in its early innings, AI has the potential to completely transform the public ...

The rise of content marketing has left many brands fighting to remain relevant amongst a sea of information blasted to consumers. Content marketing is one of the many examples of how the public ...

Opinions expressed by Entrepreneur contributors are their own. For many companies, partnering with a public relations agency is a natural step when their aim is to build or enhance their brand. Of ...