Fujifilm’s new Development Stories episode reveals the detailed design process behind the GFX ETERNA 55, from durability to ...

It's only been a few short years since Fujifilm began its journey to push its own vision of exactly what a medium format camera should be. After decades of medium format being large, boxy, and heavy ...

Is a Fujifilm GFX 100 II on the way? After a quiet year for GFX, rumors suggest that we could be seeing a successor to Fujifilm's original 100MP camera later this year. Its fair to say that Fujifilm's ...

The fragment design x Fujifilm GFX100RF “Fragment Edition” is a limited collaboration that merges imaging technology with ...

Dan Seifert is an editor overseeing The Verge’s product reviews and service journalism programs. Dan has covered the technology world for over a decade at The Verge. The most interesting piece of ...

Tilta releases new camera cages for the DJI Osmo Action 6 and Fujifilm GFX ETERNA 55, adding more mounting points, better ...

“The world just does not fit conveniently into the format of a 35mm camera.” With this quote from W. Eugene Smith, Fujifilm today announces its new GFX camera system, which is built around a massive ...

Fujifilm has a long list of 3D-LUT files for its cameras, but most of these appear to be limited to Eterna, even for newer ...

Medium format has long been the domain of studio pros, fashion shooters, and those with deep pockets—or massive camera bags. But Fujifilm’s latest creation, the GFX 100RF, throws out much of that ...

We knew coming into Photokina 2018 that Fujifilm had some big plans for the event, and the company did not disappoint with its announcements. Aside from introducing the Instax Square SQ20, Fujifilm's ...

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Fujifilm has long said it won't make a full-frame sensor for a camera. Instead its focus is on medium format, with its GFX series delivering a next-level massive sensor with significant resolution.