Is it time for the Fujifilm X70 to make a comeback? I think so. Nearly a full year after the launch of the Fujifilm X100VI, ...
For years, Japan’s Fujifilm pivoted away from its legacy camera business to focus on healthcare. But thanks in large part to the TikTok crowd, its retro-themed X100 digital cameras are now a roaring ...
In September 2022 the photographer and TikTok influencer Kylie Katich posted a video showing off her Fujifilm X100V. “I just found a camera that will change your life,” she told her hundreds of ...
Fujifilm appears to be working on a camera that could combine the best of its medium-format shooters, like the GFX 100S II, with the massively popular X100 series, based on a new teaser video spotted ...
The big picture: Fujifilm has been around for over 90 years, but it was only after post-Covid TikTokers elevated its retro-themed X100 series that the company's modern camera division began to thrive.
The best Fujifilm cameras are sublime for photography and video alike. Sam Kieldsen and the AP team select the best we've ...