Faber-Castell is a 255-year-old company that makes pencils. How does an established company like this think about innovation, particularly if and when to adopt a new technology?... Listen and ...
The proximity of Staedtler and Faber-Castell encourages innovation at both firms The ancient city of Nuremberg, steeped in medieval and Nazi history, is home to a cluster of fiercely competitive pen ...
Anton-Wolfgang von Faber-Castell, who led the centuries-old German maker of the humble pencil used in classrooms around the world and added a line of jewel-encrusted pens, has died at the age of 74.
Faber-Castell produces close to two billion pencils, across 120 different colours, every year. The process involved is rather satisfying to watch. There’s something deeply satisfying about opening a ...
Dapper pencil baron Count Anton Wolfgang von Faber-Castell wanted to prove a point. So he climbed the 69 stone steps to the top of his castle in Stein, Germany, threw open the window and hurled 500 of ...
Developed by Ogilvy & Mather Singapore, the six-month campaign targeted at artists and professional users was unveiled in conjunction with the 100th anniversary of the Polychromos Artist Colour ...
NUREMBERG, Germany (Reuters) - If the digital revolution is going to consign anything to the dustbin of history, you might think the humble pencil would be a leading contender. However, with such ...
So when is the last time you picked up a pencil? These writing instruments, it often seems, have gone nearly extinct as a primary method of writing—a sad commentary, since their rich history is one of ...
Save this article to read it later. Find this story in your account’s ‘Saved for Later’ section. Because they are erasable, pencils are often the first tool creative people use when sketching out a ...
Pen and pencil maker Faber-Castell’s earliest roots date to 1761, making it one of the oldest brand names associated with writing implements. But its now-famous hyphenated moniker came about over ...
The ancient city of Nuremberg, steeped in medieval and Nazi history, is home to a cluster of fiercely competitive pen and pencil manufacturers whose survival is driven by innovation. Staedtler and ...