Faber-Castell is a 255-year-old company that makes pencils. How does an established company like this think about innovation, particularly if and when to adopt a new technology?... Listen and ...
The proximity of Staedtler and Faber-Castell encourages innovation at both firms The ancient city of Nuremberg, steeped in medieval and Nazi history, is home to a cluster of fiercely competitive pen ...
Anton-Wolfgang von Faber-Castell, who led the centuries-old German maker of the humble pencil used in classrooms around the world and added a line of jewel-encrusted pens, has died at the age of 74.
Faber-Castell produces close to two billion pencils, across 120 different colours, every year. The process involved is rather satisfying to watch. There’s something deeply satisfying about opening a ...
Dapper pencil baron Count Anton Wolfgang von Faber-Castell wanted to prove a point. So he climbed the 69 stone steps to the top of his castle in Stein, Germany, threw open the window and hurled 500 of ...
Developed by Ogilvy & Mather Singapore, the six-month campaign targeted at artists and professional users was unveiled in conjunction with the 100th anniversary of the Polychromos Artist Colour ...
NUREMBERG, Germany (Reuters) - If the digital revolution is going to consign anything to the dustbin of history, you might think the humble pencil would be a leading contender. However, with such ...
So when is the last time you picked up a pencil? These writing instruments, it often seems, have gone nearly extinct as a primary method of writing—a sad commentary, since their rich history is one of ...
ULYSSES GRANT, an American general, jotted down battle plans with one. Otto von Bismarck, a Prussian chancellor, used his to tamp down the tobacco in his pipe. Vincent van Gogh used one to “draw a ...
Pen and pencil maker Faber-Castell’s earliest roots date to 1761, making it one of the oldest brand names associated with writing implements. But its now-famous hyphenated moniker came about over ...
The ancient city of Nuremberg, steeped in medieval and Nazi history, is home to a cluster of fiercely competitive pen and pencil manufacturers whose survival is driven by innovation. Staedtler and ...