Faber-Castell is a 255-year-old company that makes pencils. How does an established company like this think about innovation, particularly if and when to adopt a new technology?... Listen and ...
“Even today in the digital age, the No. 2 pencil remains the required writing implement for students taking standardized tests in the U.S.,” said Ryan Raffaelli, professor at Harvard Business School.
These days, living on lockdown has meant living online. That's not only the case for people working from home or for kids attending virtual class rooms, but for the rest of us using the web for ...
NUREMBERG, Germany (Reuters) - If the digital revolution is going to consign anything to the dustbin of history, you might think the humble pencil would be a leading contender. However, with such ...
The proximity of Staedtler and Faber-Castell encourages innovation at both firms The ancient city of Nuremberg, steeped in medieval and Nazi history, is home to a cluster of fiercely competitive pen ...
Dapper pencil baron Count Anton Wolfgang von Faber-Castell wanted to prove a point. So he climbed the 69 stone steps to the top of his castle in Stein, Germany, threw open the window and hurled 500 of ...
Pen and pencil maker Faber-Castell’s earliest roots date to 1761, making it one of the oldest brand names associated with writing implements. But its now-famous hyphenated moniker came about over ...
So when is the last time you picked up a pencil? These writing instruments, it often seems, have gone nearly extinct as a primary method of writing—a sad commentary, since their rich history is one of ...
ULYSSES GRANT, an American general, jotted down battle plans with one. Otto von Bismarck, a Prussian chancellor, used his to tamp down the tobacco in his pipe. Vincent van Gogh used one to “draw a ...
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