Facebook Ads is easily one of my favorite platforms to run ads across the entire customer journey. There are so many targeting options and placements – the opportunities are endless. Done right, you ...

A code error caused the reached conversions metric to be undercounted for conversion lift tests conducted on Facebook by several thousand advertisers between Aug. 15 ...

For a company generating tens of billions of dollars in advertising revenue, Facebook’s attribution offerings are highly reliant on cookies and pixels. This can lead to inaccurate reports that ...

Is your Facebook advertising campaign not generating enough conversions? Here are some creative fixes to significantly increase your conversion rate. Facebook advertising is one of the best tools ...

Facebook's stable ad performance and improving metrics offer advertisers a cost-effective and reliable platform to reach engaged audience. Facebook advertising continues to offer strong ROI for ...

Aggregated Knowledge uses Facebook’s new e-tailer tools to track response to advertisements. AK finds a 51% increase in conversion and that conversion rates are 72% cheaper on Facebook than other ...

Facebook's disclosure of a software bug is worrisome for marketers that spend heavily on the social network to drive app downloads or direct sales of products. While ...

“Apple’s advertising business has more than tripled its market share in the six months after it introduced privacy changes to iPhones that obstructed rivals, including Facebook and Google, from ...

Facebook remains the undisputed leader among social media advertising channels. Globally, billions of people use the platform every day, and the average daily user will spend a few hours on it. Its ...