There is a premium on the cost of the Bics for Her product line targeting women. The pens, which we wrote about earlier today, are pink, small, and bejeweled—and have attracted ridicule for those ...
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A range of pens designed specifically for women has been launched by Bic, the ballpoint pen manufacturer, suggesting even the most ordinary items can be remarketed. Last year, Bic launched Bic Cristal ...
Bic designed a pen just for women, called Bic Cristal for Her, and the mocking, hilarious and witty reviews came flooding in. Here are the Top 10 best comments.
Who knew there was a pen specially designed for women? The Bic pen "For Her" might be the first of its kind, but that didn't prevent Amazon.com reviewers from offering up snarky, sarcastic reviews of ...
The company’s “Bic Cristal for Her” pen are drawing criticism from women who consider the campaign condescending and reliant on outdated concepts of femininity. You can save this article by ...
This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. Most times, “his and hers” things are a good ...
Who knew there was a pen specially designed for women? The Bic pen "For Her" might be the first of its kind, but that didn't prevent Amazon.com reviewers from offering up snarky, sarcastic reviews of ...
Consumer product giant Bic, which has long differentiated its razors by gender, has discovered that marketing differently to men and women doesn’t necessarily go quite as smoothly when it comes to ...
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