Gen Alpha has new demands for their careers and they have surprising strengths and attributes. Discover how we can respond ...

While newer cutting-edge series typically win critical kudos and accolades, Gen Z and Gen Alpha viewers are binge-watching ...

In a recent “Lives of Tomorrow” podcast, WGSN’s Erin Rechner, head of kids wear, said comfort is increasingly important, particularly for the Gen Z parent that is shifting toward a more active ...

Gen Alpha slang is transcending generations and has made its way to Oscar winner Zoe Saldaña. While talking with PEOPLE about ...

Gen Alpha is the youngest generation on the planet, but they're already leaving their mark. Gen Alpha began using technology at an early age, and it has heavily influenced their lives. Parents say ...

There’s no doubt that Gen Alpha is growing up in an era in which financial education is more accessible than ever before. “Early financial literacy empowers Gen Alpha to make informed decisions, ...

Spending time around children this holiday season? USA TODAY defined four Gen Alpha slang phrases to know ahead of your ...

It might feel wild, but Gen Alpha influencers are already on the rise. In some cases, these influencers haven’t even hit double digits. Kids as young as 7 — the age twins Koti and Haven Garza were in ...

Introducing a new cohort of kids who are setting their career expectations high Generation Alpha, Gen A, The COVID Generation: Whatever you call them, and only time will tell, a new cohort of kids ...

You have probably heard it all over your Instagram feed this Christmas. This Gen Alpha trend has taken the internet by storm, ...

Learn how Generation Alpha's tech-savvy habits, spending power, and early money skills could transform the economy, plus what it could mean for other older generations.

Alpha to strive for a developed India, emphasizing hard work and discipline during Veer Bal Diwas celebrations in Delhi.