Personalization is the heart of modern email marketing—but Google’s latest moves strip it away, one discount tag at a time. Reduced email control. Automatic Extraction in Gmail overrides preview text, ...

Inbox fatigue is real. According to one analysis, the average person receives more than 120 emails a day, with some office-based staff receiving even more due to their work environment. From Substack ...

Here on the 10-year anniversary of Gmail Tabs, let’s talk about five truths about tabs, as well as some real new concerns. Ten years ago, Gmail introduced inbox tabs, including the infamous Promotions ...

Promotional email has long been an effective way of delivering opt-in commercial messages and many have rediscovered this method after experimenting with advertising, social media campaigns, and other ...

Marketers should always strive to be knowledgeable of tech updates and advancements, especially when it comes to email marketing, where the rules are continually changing. In this post, we’ll review ...

Google is working on a feature that will make it easier for users to unsubscribe from marketing emails in their Gmail inboxes. Currently, the unsubscribe option is at the bottom of each email, ...

Google has added helpful tools like Gemini integration and Workspace features such as Calendar, Keep, and Tasks, making Gmail a mailing service I simply can't live without. This also means my Gmail ...