Personalization is the heart of modern email marketing—but Google’s latest moves strip it away, one discount tag at a time. Reduced email control. Automatic Extraction in Gmail overrides preview text, ...

Here on the 10-year anniversary of Gmail Tabs, let’s talk about five truths about tabs, as well as some real new concerns. Ten years ago, Gmail introduced inbox tabs, including the infamous Promotions ...

Opinions expressed by Entrepreneur contributors are their own. As an entrepreneur, email marketing can power a strong revenue stream for your business. With more than 1 billion people using Gmail each ...

Promotional email has long been an effective way of delivering opt-in commercial messages and many have rediscovered this method after experimenting with advertising, social media campaigns, and other ...

The proportion of marketing-email subscribers who use Gmail for those subscriptions has jumped 76% since 2014, according to recent research from Yes Lifecycle Marketing. The report was based on data ...

Longer answer: It’s way too early to tell. Even longer answer: Keep reading. There’s been a lot of chatter online ever since Google unveiled it’s new “social,” “promotions” and updates tabs for Gmail ...

Inbox fatigue is real. According to one analysis, the average person receives more than 120 emails a day, with some office-based staff receiving even more due to their work environment. From Substack ...

Marketers should always strive to be knowledgeable of tech updates and advancements, especially when it comes to email marketing, where the rules are continually changing. In this post, we’ll review ...

Gmail, the free email platform brought to you by internet search giant Google, now boasts over 1 billion users per month: That's roughly one in every seven people on the planet today using Gmail, ...

Google's redesign for Gmail is now live on the desktop version of the email service. Gmail users now have their emails sorted into three different categories -- primary, social and promotions.

Google on Tuesday announced new block and unsubscribe features for Gmail that will make it easier for users to manage their in-boxes and harder for marketers to creep out of the spam folder.