With the option to customize which brands and topics you see or turn off ads personalization entirely With the option to customize which brands and topics you see or turn off ads personalization ...

Google has denied a new report that claims the company is planning to introduce ads in Gemini as early as next year.

Google is testing new ad formats for attractions, inserting sponsored links in a booking module with multiple advertisers for ...

Google’s policy update expands pharmaceutical advertising access in programmatic channels and shifts greater compliance risk ...

Google is kicking many of its product names and acronyms to the curb – including the 22-year-old DoubleClick brand. Google is rebranding its products into three groups: Google Marketing Platform for ...

Google has been publishing these videos from advertisers on the number one Google Ads launches of the year 2025. Bug Ginny ...

Publishers who sold ad space through Alphabet Inc.'s Google unit advertising marketplace called “AdX” got class certification ...

Google’s removal of unified pricing rules lets publishers set bidder-specific floors again, which could cause a pricing shift ...

The Google ad tech antitrust trial in Virginia has been a font of revelations about how Google benefited from its end-to-end position in programmatic advertising – and how publishers were harmed.

Editor’s Note: Derek Rucker is the Sandy & Morton Goldman Professor of Entrepreneurial Studies in Marketing at Northwestern’s Kellogg School of Management. The opinions expressed in this commentary ...

Google Chrome has started alerting users to a new method of ad tracking that it claims is privacy enhancing, called Topics. Google Chrome has started alerting users to a new method of ad tracking ...

U.S. District Senior Judge P. Kevin Castel certified a class of about 5,000 publishers after rejecting defendant Google's ...