PPC Hero wrote that Google would be making changes to the AdWords display URL policy on April 1st. I asked Google for more details on this policy change and they informed me that the policy is ...

Dan Thies reported that some Google AdWords advertisers are beta testing a new AdWords feature named “Automatic Matching.” Automatic Matching is a way for Google to help the advertiser utilize their ...

Google AdWords is the industry standard for PPC marketing. For the virtue of your ads showing up on Google's own products like YouTube and Gmail alone, it's an enormous trove of potential business.

Late Friday afternoon, Google announced they are changing the behavior of how close variants works in Google AdWords. Google said "over the coming months we’re expanding close variant matching to ...

Why the time was ripe for Google to retire the AdWords brand. Google shook up the digital advertising world this week when it announced it would rebrand its DoubleClick and AdWords products as part of ...

Google is notifying advertisers that AdWords Express has joined the Google Ads platform. AdWords Express campaigns are now available in Google Ads as ‘Smart’ campaigns. Previously, AdWords Express was ...

Discover how Google Ads evolved over 25 years, from simple AdWords campaigns to advanced AI automation shaping how advertisers reach their target audiences.

There’s a legend in the digital marketing world of a college graduate who wanted to work at a large digital agency. This enterprising young graduate submitted his resume, and when he didn’t hear back, ...

What if you built a website and nobody came? Simple answer: Start an ad campaign using Google AdWords. AdWords is a daunting and complex system, but it really isn’t that difficult to start using. Even ...

Google AdWords is a staple platform for the vast majority of digital marketing strategies. However, marketers need to get things right from the outset to avoid costly inefficiencies. This guide will ...

A keyword advertising system in which ads appear as "sponsored links" on the Google results pages as well as the results pages of Google's partners, such as AOL and Ask.com. The advertiser chooses ...