PPC Hero wrote that Google would be making changes to the AdWords display URL policy on April 1st. I asked Google for more details on this policy change and they informed me that the policy is ...

Dan Thies reported that some Google AdWords advertisers are beta testing a new AdWords feature named “Automatic Matching.” Automatic Matching is a way for Google to help the advertiser utilize their ...

Most businesses want a cost-effective way to bring in more customers. The challenge is to find prospects who are thinking about your products at the exact time that you reach them. With Google AdWords ...

Discover how Google Ads evolved over 25 years, from simple AdWords campaigns to advanced AI automation shaping how advertisers reach their target audiences.

Google is notifying advertisers that AdWords Express has joined the Google Ads platform. AdWords Express campaigns are now available in Google Ads as ‘Smart’ campaigns. Previously, AdWords Express was ...

Google AdWords is a staple platform for the vast majority of digital marketing strategies. However, marketers need to get things right from the outset to avoid costly inefficiencies. This guide will ...

Threads at both WebmasterWorld and Google AdWords Help report that many advertisers are getting automated emails from Google with notifications or warnings that they have submitted too many "poor ...

Google AdWords is the industry standard for PPC marketing. For the virtue of your ads showing up on Google's own products like YouTube and Gmail alone, it's an enormous trove of potential business.

Google’s AdWords and DoubleClick brands are no more. Say hello to Google Ads, Marketing Platform and Ad Manager. Driven by increased consumer expectations from mobile, Google is retiring its venerable ...

A keyword advertising system in which ads appear as "sponsored links" on the Google results pages as well as the results pages of Google's partners, such as AOL and Ask.com. The advertiser chooses ...