Google Ads quietly rolls out a new conversion metric

Google’s new “Original Conversion Value” metric gives advertisers long-needed clarity by revealing the true, unadjusted ...
The New York Times

U.S. Accuses Google of Abusing Monopoly in Ad Technology

The Justice Department’s antitrust lawsuit, which a group of states joined, was the fifth by U.S. officials against the company since 2020. By David McCabe and Nico Grant David McCabe reports on tech ...
New York Post

Google raised ad prices to hit revenue goals without telling advertisers, exec testifies

A current Google executive testified that the company has silently raised ad prices within its search results in order to hit revenue goals — and that the stealth changes resulted in hikes from 5% to ...
The Verge

Google quietly raised ad prices to boost search revenue, says executive

Posts from this topic will be added to your daily email digest and your homepage feed. Google brings in tens of billions of dollars a year with search ads — and the Justice Department claims it faces ...
adexchanger

It’s Happening: The DOJ Is Suing Google For Alleged Monopolistic Ad Tech Practices

Google logo seen on the smartphone placed next to the judges gavel. Concept for a lawsuit, legal case, antitrust and fine. Real photo, not a montage. Stafford, United Kingdom - December 15 2020: Ready ...
Search Engine Roundtable

Google Raised Ad Prices To Hit Revenue Goals, Google Executive Said

Jerry Dischler, Vice President and General Manager at Google, said under oath in 2020 that Google tuned its ad prices to meet its revenue targets. Ad prices went up 5% to sometimes 10% without ...
Los Angeles Times

Google ad technology under fire: What the Justice Department wants a judge to do

The Justice Department last week sought to persuade a federal judge in Virginia to force Alphabet Inc.’s Google to sell off part of the company and change the way it does business to improve ...