Google Ads may be introducing a new bidding type named Journey Aware bidding in 2026. This will be reportedly for search ...

Google has proposed major changes to its business practices to address an EU antitrust case targeting its ad-tech operations.

Google has offered to tweak its ad tech products to settle a European Union order after a near-€3 billion ($3.4 billion) ...

Google has offered to make major changes to its business practices to resolve a European Union antitrust case targeting its ...

A final plea by Alphabet's Google to avoid a breakup of its advertising technology business in a U.S. court has been moved to ...

Google on Friday announced changes to its advertising services to avert the risk of a breakup, two months after Brussels hit ...

Despite the offer, the company said it still disagrees with the European Commission’s September decision and plans to appeal.

The company said its plan would make it easier for publishers and advertisers to use competing online advertising tools, ...

Google responded Friday to the European Commission's decision that its ad-tech business breached antitrust rules - rejecting ...

Plan to enhance ad tech products. As part of its proposed changes, Google plans to give publishers more control over their advertising strategies on the company's Ad Manager platf ...

The agents learn from advertisers' data, landing pages and real‑time performance to boost Google Ads campaigns.

Despite the offer, the company said it still disagrees with the European Commission's September decision and plans to appeal ...