Google’s new “Original Conversion Value” metric gives advertisers long-needed clarity by revealing the true, unadjusted ...

Google’s proposed ad-tech fixes aim to satisfy EU regulators without a breakup, a move that could shape advertiser control ...

Bay Area commuters looked skyward Tuesday morning as a gleaming white zeppelin drifted over San Francisco and the Golden Gate ...

The search funnel is shrinking in the generative AI boom and Google is making changes to keep apace.

Google announced Ads Advisor and Analytics Advisor, built on Gemini, rolling out to all English-language Google Ads and ...

A clear, data-focused look at how GA4 Attribution Paths help advertisers validate Smart Bidding, prove assist value, and ...

For entrepreneurs and executives navigating the noise, Aidid's message is clear: Google Ads remains the backbone of ...

A New York federal judge ruled in favor of news publishers who alleged Google monopolized the digital advertising market.

Some PPC practices no longer fit today’s automated Google Ads environment. Here’s what to phase out – and what to prioritize ...

The company put forward proposals to change how its ad tech business works in the EU, but stopped short of offering to sell ...

Google has proposed major changes to its business practices to address an EU antitrust case targeting its ad-tech operations.

Google has offered to make major changes to its business practices to resolve a European Union antitrust case targeting its ...