Google on Friday announced changes to its advertising services to avert the risk of a breakup, two months after Brussels hit ...

A final plea by Alphabet's Google to avoid a breakup of its advertising technology business in a U.S. court has been moved to ...

The company said its plan would make it easier for publishers and advertisers to use competing online advertising tools, ...

AI is shaking up online ads and shopping. Google just showed us how it's adapting. Google is rolling out new shopping features and tools for advertisers. Both are an acknowledgment that the search ...

The agents learn from advertisers' data, landing pages and real‑time performance to boost Google Ads campaigns.

The difference between wasted clicks and profitable intent often comes down to selective negatives and disciplined bidding.

The ASA ruled that Booking.com, Accor, Travelodge and Hilton all misled consumers over the number of rooms available at the cheapest prices.

GOOGL squares off with TTD as CTV, retail media and AI reshape ad tech, raising the question of which stock looks stronger now.

For those in the latter camp, Google has made a minor but valuable addition to the Workspace suite. Going forward, you'll be ...

Google’s parent company Alphabet is getting ready to bring its Waymo self-driving taxis to Australian roads. The tech giant is engaging Transport for NSW about testing its robotaxis in Sydney.

LONDON (AP) — Google has offered to make major changes to its business practices to resolve a European Union antitrust case targeting its ad-tech business, but they don't include breaking up the ...

While AI-sceptics say the current boom is over-hyped, the reality is the US technology giants represent some of the most ...