Google Ads quietly rolls out a new conversion metric

Google’s new “Original Conversion Value” metric gives advertisers long-needed clarity by revealing the true, unadjusted ...
MediaPost

Google To Advance Bidding Strategy In Ads

Google will soon introduce "Journey Aware Bidding" in Google Ads - signaling a shift toward a new approach to bidding for leads, according to independent Google Ads coach Jyll Saskin Gales. The ...

Google tests “Journey Aware Bidding” to optimize Search campaigns

Google’s new Journey Aware Bidding model uses signals from the entire customer journey to drive smarter, more efficient Search optimization.
Dexerto

Google’s newest gaming AI is training on Goat Simulator 3 & No Man’s Sky

Google is training its new AI, SIMA 2, on games like Goat Simulator 3 and No Man’s Sky as it can navigate and solve problems ...
Moneyweb

Google to pay R688m to SA media houses following CompCom settlement

Part of a broader agreement with Google, Meta, YouTube, X and TikTok to promote fairer media distribution and monetisation in ...
The Citizen

Google to pay R688 million to SA’s media houses as Competition Commission report is released

The Competition Commission released the final report of its Media and Digital Platforms Market Inquiry (MDPMI) today.
TechCentral

Google agrees to major funding package for South African media

Internet search giant Google has committed R688-million to support South Africa’s under-pressure media industry.