Google’s new “Original Conversion Value” metric gives advertisers long-needed clarity by revealing the true, unadjusted ...

Google will soon introduce "Journey Aware Bidding" in Google Ads - signaling a shift toward a new approach to bidding for leads, according to independent Google Ads coach Jyll Saskin Gales. The ...

Google is training its new AI, SIMA 2, on games like Goat Simulator 3 and No Man’s Sky as it can navigate and solve problems ...

Part of a broader agreement with Google, Meta, YouTube, X and TikTok to promote fairer media distribution and monetisation in ...

The Competition Commission released the final report of its Media and Digital Platforms Market Inquiry (MDPMI) today.

Internet search giant Google has committed R688-million to support South Africa’s under-pressure media industry.

Stability AI wins in court, Google Maps gets chatty, AI drives up power use, and Coca-Cola rolls out a new wave of generative ...

Some PPC practices no longer fit today’s automated Google Ads environment. Here’s what to phase out – and what to prioritize next year.

The results announced on Thursday show Google is still having trouble navigating a technological transition driving more online activity on to smartphones and tablets. Those devices pose a challenge ...

ANGA MASTERY has launched its first online course, "Comprehensive Google Analytics 4". This data analytics training is designed for marketers, business owners, and individuals, providing hands-on ...

A new 'AI for ALL' initiative has been launched in UAE to hold comprehensive AI training programmes for all ages. The programmes, set to be conducted throughout 2026, will be organised by UAE’s ...