You’d be hard pressed to find a Google Ads practitioner who loves the Google Display Network (GDN). Some may be indifferent to display ads, some (like me) may hate them, but I have yet to encounter ...

Advertisers will soon get deeper visibility into how each Display creative performs, enabling smarter optimization decisions.

Google is rolling out two new upgrades to Performance Max. Dynamic Search Ads (DSA) and Google Display Ads (GDA) campaign upgrades are open to all advertisers, but opting-in to Performance Max ...

Learn how Google Ads custom segments target people by recent searches and site visits so you reach the right audience more ...

Google has released version 2.11 of the Editor, which includes over 15 new features and removes a couple of older features.

Jay primarily writes news and deals posts for Android Police. Before joining AP, he spent the past several years yammering on about the crazy world of Android for various tech outlets. Besides ...

Google Ads is testing a feature that pulls social video ads into PMax campaigns, streamlining setup but raising data concerns ...

Natalie Cusson is a small business owner with over 15 years experience in the creative arts. She's worked on ad campaigns for many trusted brands such as Nike, Subaru, Polaris, Red Bull and ...

Dans un écosystème numérique ultra-concurrentiel, investir dans une campagne Google Ads efficace reste un levier efficace ...

Google has confirmed it is testing a feature to import campaigns and assets from X and other social networks into your Google ...

AI chatbots have only just been put into consumers’ hands, but tech giants are rushing to monetize them. For instance, shortly after Bing Chat’s arrival, Microsoft began slipping ads into the ...