Google’s new “Original Conversion Value” metric gives advertisers long-needed clarity by revealing the true, unadjusted ...

Learn how Google Ads custom segments target people by recent searches and site visits so you reach the right audience more ...

Google on Friday announced changes to its advertising services to avert the risk of a breakup, two months after Brussels hit ...

A final plea by Alphabet's Google to avoid a breakup of its advertising technology business in a U.S. court has been moved to ...

Google has offered to make major changes to its business practices to resolve a European Union antitrust case targeting its ...

Google announced Ads Advisor and Analytics Advisor, built on Gemini, rolling out to all English-language Google Ads and ...

Google has submitted a sweeping compliance plan aimed at overhauling its ad-technology operations across Europe. The move ...

Google has offered to make major changes to its business practices to resolve a European Union antitrust case targeting its ...

Adrian Aidid has been interested in the world of e-commerce and the Google Ads industry from an early age. Born to a single ...

At Google I/O in May, the company announced its intention to bring conversational shopping to AI Mode. According to Google, ...

The search funnel is shrinking in the generative AI boom and Google is making changes to keep apace.