It’s time once again to focus on metrics: Better analysis and measurement tools can help you get more out of your digital marketing. You may be using Google Analytics already—but I’m fairly sure ...

Google announced Ads Advisor and Analytics Advisor, built on Gemini, rolling out to all English-language Google Ads and ...

Here is a small but important update to Google Analytics: Developers can now create a single reporting view that includes both web and app data. Google says this will help businesses that have ...

Adding a Google Analytics code to your website allows you to collect valuable statistics on its visitors, such as their country, operating system or the page which led them to your site. While ...

Google Analytics is an incredibly valuable tool for businesses of all sizes. However, because of the complicated terms and metrics involved, it can be challenging to understand. This guide will ...

With Web traffic, a "referral" is like a recommendation from one website to another. Google Analytics helps you view these referrals, which then add to your understanding of how customers find your ...

In a lot of ways, Google Analytics is like the eyes and ears of your website. The popular free tool automatically collects helpful data for you, so you can better understand, serve and build your ...

How to Set Up and Use Google Analytics 4 with Google Sites Your email has been sent When you connect Google Analytics 4 to a Google Site, you obtain a steady stream of information about how visitors ...

The opt-out option comes in the form of a beta plugin for IE 7 or 8, Google Chrome and Mozilla Firefox. After installation, the tool essentially tells Google Analytics Javascript (ga.js) not to ...

Google raised eyebrows again with its latest acquisition, the purchase of a privately held software firm that specializes in Web analytics. The search engine giant said it bought San Diego, California ...