In an effort to reduce spam and enhance email security, Google has announced new requirements for bulk email senders. These requirements, set to go into effect in February 2024, aim to ensure that ...

To truly grab and keep consumers’ attention, originality, authenticity and a spark of delight and surprise can drive a ...

Personalization is the heart of modern email marketing—but Google’s latest moves strip it away, one discount tag at a time. Reduced email control. Automatic Extraction in Gmail overrides preview text, ...

Here on the 10-year anniversary of Gmail Tabs, let’s talk about five truths about tabs, as well as some real new concerns. Ten years ago, Gmail introduced inbox tabs, including the infamous Promotions ...

Google has combined the marketing email preferences within Google AdSense, which may lead to you getting more emails from the Google AdSense team. Google merged the "Customized help and performance ...

Google My Business optimization, not website optimization, is considered the most valuable local marketing service in 2020. According to BrightLocal’s annual local search industry survey, on-site ...