Google’s new ads rules demote confusing landing pages and reward those aligned with user intent. Google Ads now prioritizes landing pages that are easy to navigate. Ads with confusing pages are ...

The return of Google’s landing pages reports is a bright spot for analytics practitioners who are already familiar with them from Universal Analytics. Welcoming back an old friend can be a great ...

The Colorado Department of Transportation has launched a new landing page with information to help drivers plan for trips ...

Google has created a new landing page in the Google Search Central help documentation section for the latests major algorithm updates. This is only the updates Google deems "relevant to website owners ...

Google’s John Mueller says giving each image its own landing page can help it appear in image search, while gallery setups may limit visibility. Google recommends unique landing pages for important ...

Now, this is not new. First, Google's help document defines doorway pages as: Doorways are sites or pages created to rank highly for specific search queries. They are bad for users because they can ...

Since the beginning, search marketing’s central theme has been to help consumers find the information and products they seek. This is why quality score is an essential factor that benefits both the ...

There’s a new report in town, and it’ll help you evaluate and optimize the effectiveness of your landing pages Google Analytics 4 (GA4). The new report will compare the following metrics: Why we care.

Steven Musil is the night news editor at CNET News. He's been hooked on tech since learning BASIC in the late '70s. When not cleaning up after his daughter and son, Steven can be found pedaling around ...

Creating a landing page that resonates with your social media visitors can be both crucial and challenging. With over 15 years of social and digital experience, I’ve seen firsthand the transformative ...

The Google Pixel 6 Pro landing page on the official Google store site has been updated with new images of the upcoming flagship Android phone. The update was made just before Apple’s big press event, ...

It's an old problem with a new twist since the search industry added generative AI to its tool chest. But this predictive model that improves navigation for better search ad visibility and engagement ...