Google is pushing advertisers to use a tool called Performance Max that uses AI to place ads. Some advertisers are planning on reducing spend on PMax because they can't control where ads appear. These ...

Advertisers report Google's AI Max for Search is underperforming, with costs up to 90% higher than traditional methods, ...

Learn how Google’s MCP enhances your coding workflow with real-time debugging, automation, and performance optimization tools.

Google announced several update to Performance Max (PMax): Asset generation. In November, PMax introduced AI-powered asset generation and image editing. This tool makes it easier to create text and ...

Google is shifting Demand Gen from an upper-funnel discovery tool to a full-funnel performance driver, with YouTube at the center. Google Ads’ Demand Gen campaigns – once thought of as mid-funnel ...