Google is confirming fewer and fewer search algorithm updates, but that doesn't mean there is less ranking volatility.

AI optimization, llms.txt, the end of the web, and more! These 10 SEO columns got the most pageviews on Search Engine Land in ...

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google questions the need for ccTLDs for all websites ...

Google's John Mueller questioned the need for all websites to use ccTLDs, different domain names, to take their websites ...

How Atlas Brain Turns Structured Data and Crawl Signals Into Real-Time SEO Intelligence New York City, United States – December 29, 2025 / Search Atlas / New York, NY – 29 December 2025 Search Atlas, ...

Your web page’s Uniform Resource Locator (URL)—its address on the internet—may seem like a minor detail, but it could be ...

An antitrust case could be filed against Google in the coming days, and could be focused on Google's search empire. Here's what that could mean.

Google cofounder Larry Page had a vision for search engines 25 years ago that sounds eerily close to what its AI product ...

The new year will bring new controls over what you see online – such as blurring pornographic or violent search results if ...

SerpApi and similar firms do fulfill a need, but they sit in a legal gray area. Google does not provide an API for its search results, which are based on the world’s largest and most comprehensive web ...

Google’s John Mueller and Danny Sullivan discussed their thoughts on AI search and what SEOs and creators should be doing to ...

Google on Thursday introduced a new AI experiment for the web browser: the Gemini-powered product Disco, which helps to turn your open tabs into custom applications. With Disco, you can create what ...