Barbie was officially born on March 9, 1959, when she launched at the American Toy Fair in New York City. Mattel’s co-creator, Ruth Handler, became inspired to create a 3D doll that could inspire ...

Mattel has revealed Barbie’s new role model dolls in honour of Women’s History Month. The iconic doll brand has announced that it will be adding a few new dolls to its Role Models collection to ...

Mattel aims to boost doll sales by evolving its toy stories on the big screen. Barbie continues to be the brand’s big moneymaker with almost all of its product lines showing growth. Barbie sales grew ...

That’s the latest message behind Mattel is trying to send with its advertisement for Barbie, which was released last month in an aim to speak to a society in the midst of progression. A society where ...

Barbie is expanding its world yet again. On July 22, two new Barbies are being brought to life at Mattel: a blind Barbie and a Black Barbie with Down syndrome. Both of these dolls join the Fashionista ...

Forbes contributors publish independent expert analyses and insights. Joan Verdon is a veteran retail reporter based in Northern New Jersey. Mattel has created a collectible Barbie in honor of the ...

The Barbie Career of the Year Judge Doll is available in four styles. All rise for Judge Barbie! Barbie announced the latest addition to its collection of more than 200 career dolls, and the ...

LONDON, April 25 (Reuters) - Toy maker Mattel has introduced its first Barbie with Down's syndrome in a bid to make its famous doll range more inclusive. In a statement on Tuesday, Mattel said it had ...