Google Ads scripts quietly prevent overspend, tracking failures, and performance leaks that automation and Smart Bidding ...

Google’s AI bidding can scale spend while eroding efficiency. Learn where to intervene to protect PPC performance.

With advertising set to enter conversational AI, SPC Free Zone's Faizan Babi explores what the ChatGPT move could mean for ...

OpenAI (OPENAI) appears to be making progress with its push to show advertising inside its near-ubiquitous ChatGPT chatbot, ...

What’s often misunderstood about Google’s incrementality testing and how Bayesian models use probability to guide better ...

Some MCC, Manager Accounts, are seeing channel performance reporting. This does not seem to have been rolled out to all ...

The stock is currently priced around $315 with a market capitalization of approximately $3.9 trillion. It has increased by 60 ...

Scammers are abusing Google's advertising platform to target customers of telecoms and utility brands and trick them into ...

Facebook can offer advantages that will still likely make it a dominant advertising platform in 2026—but you have to know how ...

"Home Alone" has been a Christmas classic since 1990. Here's where you can stream "Home Alone" and "Home Alone 2" and how to ...

Google-engaged audiences demonstrate where Google-owned traffic delivers higher match rates, stronger remarketing performance ...