When choosing a name for your business, start by deciding what you want it to communicate. To be most effective, your company name should reinforce the key elements of your business. So the first and ...

If you are building a startup, you may know that the very nature of startups means you are going to face many challenges from the get-go. These challenges include identifying the right audience and ...

Capital Ideas members were asked how they chose their business name. Here’s what members of our community of business owners helping business owners had to say: “When I bought into a small delivery ...

Use free online tools to avoid legal pitfalls when choosing a business name. Proper name due diligence includes trademark searches, state-level registrations and domain name checks. Even if your first ...

A woman inside her small business studio is seemingly contemplating about ideas using a laptop and while writing on sticky notes. You probably have lots of creative ideas for your business name. You ...

Andrew Smith had the idea for a new app that would allow companies to get feedback from customers and, in return, reward them. And although he didn't have the app developed yet, he was bent on finding ...