Although it may seem like you might be able to simply market your business as you go along, successful and effective marketing begins with a marketing strategy. A marketing strategy is a document ...

Press releases are an essential part of marketing communication, and it’s easy to see why — they are inexpensive, more credible than paid media, reach a wide and diverse audience, and win customers ...

Starting a new business venture can be an exhilarating experience. However, without a well-defined marketing strategy, even the most promising startups can struggle to gain traction in today's ...

Marketing has changed significantly in recent years, and anyone who manages businesses, teams and projects in this field has had to adapt. For up-and-coming marketing leaders, this means staying ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. As someone who has spent decades in the digital marketing industry, I’ve witnessed the ...

Co-branding with another organization can be a powerful way to expand your reach — either to new geographic markets or to new audience segments. The power is in leveraging the brand equity of your ...

This excerpt is from The Digital Marketing Success Plan, the new book from SEJ VIP Contributor Corey Morris. In what is the most distracted and disrupted era in digital marketing–especially ...

Discover an effective, structured approach to implementing 1:Many Account-Based Marketing (ABM) with our proven model. Designed for straightforward adoption by marketing teams, this six-stage process ...

Without marketing, no one will know your business exists –and if customers don’t know you’re there, you won’t make any sales. When your marketing efforts are working, however, and customers are ...

The conversation around content creation and strategizing is trending, with many companies debating whether they need a content marketing strategy or whether it’s a waste of time, money, and resources ...