What brand loyalty actually means, Coca-Cola’s new AI holiday ad gets the same criticism, World Series global audience sets ...

Meta says it's made improvements to its ad retrieval architecture, which could help businesses better reach their audiences.

Research from HubSpot notes that video-first marketing, audience personalization, and conversational engagement will remain core drivers of success for brands on Facebook in 2025. These trends are ...

Affiliate marketing is one of the most popular ways for content creators and influencers to make money. Here we go through ...

In an internal memo Janelle Gale, Meta’s Head of People, informed employees that “technology-driven impact” will be a key ...

Whether you’re a café in Chatham, a contractor in Orleans, or a nonprofit in Hyannis, the key to year-round marketing success ...

Influencer marketing includes so many people from brands to influencers to agencies and so much more. Here we look at some of ...

Microsoft (MSFT) has tapped into social media influencers to help market its Copilot chatbot to a wider array of consumers, ...

Key Takeaways Traditional marketing alone cannot fill London orthodontic practices due to increased competition and Google’s ...

At The Drum’s B2B World Fest, a panel featuring Meta’s VP of global business and product marketing, Andrea Gellert, GPJ’s SVP ...

Meta is making billions of dollars every year from ads marketing scams and illegal products on its platform, according to a ...