Rural Kenya has overtaken major cities as the country's e-commerce growth engine, now accounting for 60 percent of all Jumia orders, a new report shows, signalling a major shift in consumer behaviour ...

A few years ago, handing someone cash for a shared dinner or a community fundraiser was second nature. Now? A few taps on ...

For international brands, the message is clear: APAC’s growth will be defined by those who blend localisation, storytelling, ...