(Bloomberg/Cecilia D’Anastasio) — Roblox Corp. executives have been trying to get advertisers to market their wares in the gaming platform’s virtual worlds since the company went public in 2021. It’s ...
In a notoriously competitive market, Elf has carved a formidable position thanks to bold marketing moves. At the helm is WFA Global Marketer of the Year nominee Kory Marchisotto, who is leading with a ...
In September, a quirky game called Steal a Brainrot hosted 25 million players at the same time on Roblox’s global platform, surpassing a record set just months earlier by Roblox’s prior hit, Grow a ...
Between shortform and livestreaming taking off and AI changing everything, here are the biggest trends in the creator economy ...
There’s a reason Warner Bros. numerous video game studios feel like such an afterthought in the Netflix vs. Paramount ...
Are you a creative and analytical food professional with a passion for product development? Do you get energy from translating ideas into innovative food products that really make a difference? And do ...
Making developers disclose whether or not generative AI has been used during the making of a game, and how, "makes no sense", according to Epic Games boss Tim Sweeney. Sweeney made the remarks while ...
US Attorney Generals are targeting social media, gaming and adult content website platforms for non-compliance concerns ...
The Game Awards ceremony honours achievements in the video game industry. Read more at straitstimes.com. Read more at ...
Researcher Leon Y. Xiao delivers his annual rundown on lootbox legislation around the world, and how developers and ...
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