Roblox is making major additions to its still-nascent ad offering. At the IAB PlayFronts in New York City on Tuesday, the online gaming platform announced new integrations with Google that will make ...
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Roblox, with a largely Gen Z user base, aims to convince marketers of its potential beyond being a gaming platform for kids.
Roblox Corp. executives have been trying to get advertisers to market their wares in the gaming platform’s virtual worlds ...
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