In a guest piece for InternetRetailing, Radu Săndulescu – Data Analytics & AI Services Director, Zitec, explores how the fast-changing AI landscape is impacting on retailers – and how to position your ...
1. Establish Clear Goals and KPIs: First and foremost, it is essential to define what you aim to achieve through your marketing efforts and which Key Performance Indicators (KPIs) will help measure ...
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