E.l.f. Beauty is introducing a virtual makeup game and beauty experience called “Glow Up!” on Roblox. A beauty brand popular ...

Roblox is one of the world’s most popular kids’ games, but lawsuits around the country allege predators are hiding in plain sight.

I traveled to Roblox's headquarters to do a demo of a new safety feature it says will help protect child users.

E.l.f. Beauty is introducing a virtual makeup game and beauty experience called “Glow Up!” on Roblox. A beauty brand popular with Gen Z continues expanding its partnership with an immersive gaming ...

Every year, we turn to a panel of trusted analysts to ask them what they expect to see in the industry in the year ahead, and ...

In a notoriously competitive market, Elf has carved a formidable position thanks to bold marketing moves. At the helm is WFA Global Marketer of the Year nominee Kory Marchisotto, who is leading with a ...

When Fortnite Kids Play Roblox. Hey there! I'm Hew Moran, a content creator who combines my passion for gaming, YouTube, and comedy into skits you’ll find hilariously relatable. On my channel, you'll ...

US Attorney Generals are targeting social media, gaming and adult content website platforms for non-compliance concerns ...

Anthropic's AI-operated vending machine sparks chaos; ad revenue should remain a top priority; and Roblox has potential for ...

In a culture that rewards speed and urgency, choosing the stillness of the Tortoise is the gentlest and most powerful way to ...

Even before "Sephora kids" — tweens dropping their allowances on high-end beauty products — became a TikTok phenomenon, ...